Within a <doubleclick> tag, specifies the tag to be tracked by DoubleClick.
If the iscumulative attribute is set to YES, DoubleClick will keep a count of the number of times the tag has been sent within a user visit. If it is set to NO, the counter will register "1" without subsequently incrementing. The default value for iscumulative is YES.
Child of: <doubleclick>
Parent of: Nothing
Example:
<counter iscumulative="YES">DOUBLECLICK_TAG</counter>